Super Super began as an exploration of how AI could inspire human creativity. We challenged ourselves to design a claw machine arcade that felt both futuristic and nostalgic. The project’s centerpiece, a 360-degree mural, was developed using AI, then meticulously hand-painted, blending technology with craftsmanship. This fusion reflects our curiosity about the evolving role of AI in design. Beyond aesthetics, we focused on creating a tactile, immersive experience. From countless iterations to bold material choices, every detail was thoughtfully considered to redefine what an arcade can be: playful, sophisticated, and entirely unique.
All Images © Aidan Mathews
Brand Identity Development by AWP
